I work quietly with founders, owners, and operators navigating growth, exits, and transitions across Southeast Asia. My focus is clarity-turning noise into direction, and stories into investor-ready strategy. Behind the scenes, when it matters most.
15+ years. 10+ countries. One core strength: turning complexity into clarity.
From setbacks to structure. From noise to direction.
I’ve never followed a straight line - and that’s exactly what makes me valuable to those who don’t either.
Behind the scenes, I’ve helped:
– Founders stalled mid-pivot
– Investors unsure how to reposition underperforming assets
– Operators facing succession, partnerships, or "what’s next?" decisions
I don’t lead with credentials. I show up when clarity is missing - when alignment breaks, trust fades, or decisions feel high-stakes and hard to frame.
That’s when I quietly step in - to realign the story, reset the strategy, and move it forward.
Partner to global founders navigating Southeast Asia's complex growth paths
Blueprint specialist for cross-border scale-up, brand revival & market clarity
Private strategy confidant for investors, VCs & transition-stage operator
Advisory for Entrepreneurs & Growth-Stage Businesses in Southeast Asia - The Book
As featured on CNBC Asia, this book offers a clarity-first lens for entrepreneurs, growth-stage CEOs, second-gen successors, and investors navigating Southeast Asia’s fragmented markets.
It was named one of the Top 8 Business Books on Southeast Asia’s startup ecosystem by Bookshelf PH (2022) - featured alongside titles from Wiley, Tech in Asia, and Asian Insider - and has been shared in closed-door sessions across Vietnam, Indonesia, and other SEA hubs.
Far from a generic playbook, this book decodes the overlooked realities of private-market growth, founder transitions, and regional expansion - where traditional consultants and textbooks often fall short.
While not mass-distributed, it became a quiet credibility asset for those seeking strategic positioning, cross-border clarity, and founder-ready narratives.
Published by Third Wave Press (2nd Edition - 2025, 1st Edition - 2019)