Updated 2026 Edition · Ships February 2026
As featured on CNBC Asia, this book offers a clarity-first lens for entrepreneurs, growth-stage CEOs, second-gen successors, and investors navigating Southeast Asia’s fragmented markets.
It was named one of the Top 8 Business Books on Southeast Asia’s startup ecosystem by Bookshelf PH (2022) - featured alongside titles from Wiley, Tech in Asia, and Asian Insider - and has been shared in closed-door sessions across Vietnam, Indonesia, and other SEA hubs.
Far from a generic playbook, this book decodes the overlooked realities of private-market growth, founder transitions, and regional expansion - where traditional consultants and textbooks often fall short.
While not mass-distributed, it became a quiet credibility asset for those seeking strategic positioning, cross-border clarity, and founder-ready narratives.
Updated 2026 Edition · Pre-Order Now
This 2026 edition is a fully refreshed and expanded version of the work first released in 2019 and updated again in 2025. It carries a new ISBN and represents the definitive version of the book going forward. Shipping begins February 2026.
